How do you “apply a little psychology” to tough jobs like building an online community and to creating a product that people will want to use frequently? In part 2 of my interview with author and Feverbee founder Richard Millington we talk about two key theories from psychology: self-determination theory and Robert Cialdini’s persuasion techniques. I think you’ll find these … Read More
Ep 208: The Elaboration Likelihood Model in Less Than 2 Minutes
The elaboration likelihood model developed by Petty and Cacciopo is a complicated name for a not too complicated idea about how people can be persuaded. In this under 2 minute video I explain the key idea. Get All of My Mnemonics and Get Better Grades with my Psych Mnemonics App! [vc_row padding_top=”0px” padding_bottom=”0px”][vc_column fade_animation_offset=”45px” width=”1/1″] If you need to memorize … Read More
Ep 204: The Psychology of Fundraising
How do you use psychology persuasion techniques to get people to contribute to your cause? That’s what I discuss in this episode of The Psych Files – the psychology of fundraising. I’m trying to help my friend raise money and in doing so I employed a number of persuasion strategies to get people to help him out and I’m sure … Read More
Ep 190: Why Do You Get So Absorbed in that Book (or Movie)?
Have you ever become so immersed in a book or movie that you actually felt like the character? Or you felt the character’s pain or joy? Why does this happen? When does this happen? What is it about the book or the movie and its characters that draws us in like this? It’s amazing isn’t it? To be so moved … Read More
Ep: 175 – How to Protect Yourself from the Persuasive Tactics of the Car Salesperson
In the market for a car? They have seen you coming and are ready to use sophisticated techniques to persuade you to buy. Be prepared. This video shows you some of the persuasion techniques used to get you to buy the car THEY want you to buy. Avoid these subtle techniques and buy the car YOU want. Loading…
Ep 172: Interview with Nathalie Nahai – The Web Psychologist
Did you know that you can apply your psychology skills to the development of effective websites? Meet one woman – Nathalie Nahai – who does exactly that and she has a background in not only psychology, but also Art, Physics and English Literature. She’s putting all those together to help people improve their websites and the power of their online … Read More
Episode 78: The Psychology of Tipping
How can waiters increase their tips? Would you believe psychologists have devoted a great deal of research to this question? Join me as we take a look at what waiters and waitresses can do to increase the amount of the tip their customers give them.
Episode 74: Social Influence in a Virtual World – A Virtual Door in the Face
The Foot in the Door and the Door in the Face are two classic social influence techniques that have been heavily studied by psychologists. However, until now, no one has attempted them in a virtual world. Join me for this fascinating conversation with Paul Eastwick, who along with Dr. Wendy Gardner from Northwestern University ventured into There.com to see if … Read More
