Social Psychology

Ep: 175 – How to Protect Yourself from the Persuasive Tactics of the Car Salesperson

In the market for a car? They have seen you coming and are ready to use sophisticated techniques to persuade you to buy. Be prepared. This video shows you some of the persuasion techniques used to get you to buy the car THEY want you to buy. Avoid these subtle techniques and buy the car YOU want.



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    May 22, 2012

    One of the best commentaries on car sales techniques. I feel better prepared to try to make a deal on a car and not be taken advantage of.

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    May 22, 2012

    Loved this from a sales technique point of view also! Companies should be teaching this better (or should they?)

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    May 22, 2012

    I’m about to shop for a house but I think the very same principles and tactics that you broke down so exhaustively for cars apply as well.
    Thank you very much!!!

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    May 22, 2012

    Really enjoyed this podcast – I remember the ‘anchoring’ technique (starting at the top end of the price range) has been used on me before!

    Not sure about the new music though – preferred the old tunes you’ve used

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