Ep 208: The Elaboration Likelihood Model in Less Than 2 Minutes

MichaelSocial PsychologyLeave a Comment

The elaboration likelihood model developed by Petty and Cacciopo is a complicated name for a not too complicated idea about how people can be persuaded. In this under 2 minute video I explain the key idea. Get All of My Mnemonics and Get Better Grades with my Psych Mnemonics App!    

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