How do you get someone is is conservative to support climate change? Or stricter controls on guns? There is a way. Research confirms that conservatives tend to be focused on how good the past was, while liberals are “future-focused”. So what if you frame a statement about gun control by framing that statement around words and images that support a person’s preferences for the past or the future? Let’s see how your attitudes are being ever so slightly influenced by the way statements are “framed”. You’ll be a wiser consumer as a result.
- Lammers, J., & Baldwin, M. (2018). Past-focused temporal communication overcomes conservatives’ resistance to liberal political ideas. Journal of Personality and Social Psychology, 114(4), 599-619. doi:10.1037/pspi0000121
- Wolsko, C., Ariceaga, H., & Seiden, J. (2016). Red, white, and blue enough to be green: Effects of moral framing on climate change attitudes and conservation behaviors. Journal of Experimental Social Psychology, 65, 7-19. doi:10.1016/j.jesp.2016.02.005